FIVE WAYS TO TRAFFIC SECRETS

5.. Combine Surveys and Polls with PPC

You probably already know that surveys are excellent for finding out what your target market wants. Nevertheless, if combined with low cost, quick and dirty Google PPC, surveys can also send many targeted prospects to your site every month. First, do some keyword research. You will need to find keywords and Key phrases that are related to your survey topic but do not have too many Google campaigns running. You can do this very quickly with a tool like Jeff Alderson’s Adword Analyzer, since it will show you exactly how many Google campaigns are running for various keywords at any given time.
Second, sign up for an inexpensive survey service like Survey Monkey (www.surveymonkey.com)we don’t recommend free survey services, since they tend to limit the number of participants, and the whole point is to get as many people as possible to take your survey. Now design a survey that will appeal to your target market.

Next, come up with an incentive for people to take your survey. Make it a download, so you can capture the prospect’s email address. And make it viral. Even a simple white paper can be viral. You do not necessarily have to cram it with affiliate links. Just make sure your URL is conspicuously listed on every page. Now put up a simple web page that introduces people to the survey topic, offers the incentive, asks for an email address where you can send the download link and the survey results, and links to the survey. Finally, use at least a dozen of the keywords your researched earlier to set up Google Adwords campaigns advertising your survey. Make sure the ad uses your keyword, and that it mentions the incentive. “Take this photography survey, get a free gift.” You don’t have to be the #1 ad. You can even be on the second or third page.

The point is to capture a targeted prospect’s contact information for a very small investment. However, there are some additional serious fringe benefits in addition to traffic. First, you will collect valuable information on what your prospects are looking for. Second, you will have their permission to contact them with the survey results and the download link for the thank you gift. Third, if you make that free gift a viral report, you will eventually get more targeted traffic. Nice!